Posts Tagged: Adidas

The time and place for a brainstorm

Michael Brown, managing director at psLIVE, discusses how experiential agencies are a viable alternative to ad shops as a first port of call for campaign creatives or strategy.

“No good idea ever came out of a brainstorm.” So stated Sir John Hegarty, otherwise fondly known as the H in Bartle Bogle Hegarty – the creative agency of global renown – as part of a talk he was giving at the Soho Hotel earlier this year to launch his then new book:¬†Turning Intelligence Into Magic.

Read more on The time and place for a brainstorm…

Live storytelling and its growing importance

Storytelling, in an evolutionary context, has been undeniably important to our success as a species, says psLIVE’s managing director Michael Brown.

The myriad theories of precisely why this is so can bring the world’s sharpest intellects to fisticuffs in the laboratory car park.

Read more on Live storytelling and its growing importance…