Posts Categorized: Experiential
“And the winner of Brand Experience Agency of the Year is… psLIVE!”
Michael Brown, managing director at psLIVE, discusses how experiential agencies are a viable alternative to ad shops as a first port of call for campaign creatives or strategy.
“No good idea ever came out of a brainstorm.” So stated Sir John Hegarty, otherwise fondly known as the H in Bartle Bogle Hegarty – the creative agency of global renown – as part of a talk he was giving at the Soho Hotel earlier this year to launch his then new book: Turning Intelligence Into Magic.
Storytelling, in an evolutionary context, has been undeniably important to our success as a species, says psLIVE’s managing director Michael Brown.
The myriad theories of precisely why this is so can bring the world’s sharpest intellects to fisticuffs in the laboratory car park.
Like a well-fed toddler constantly in need of ever bigger shoes, the footprint of digital out of home (DOOH) grows ever larger. The proliferation of interactive panels is heading towards 20% of all UK poster sites. Correspondingly, more and more outdoor spend is channeled into the hungrier and hungrier mouth of the child of our times that is digital.
Posterscope state that this is 28% of all out of home revenues. This is an absolutely massive spoonful, especially when you consider the Advertising Association and Warc’s Adspend Forecast predicted that over £1 billion would be invested in Out of Home advertising during 2015. Open wide!