Posts By: Michael Brown

Blog: Pokémon Go and all that

Facial recognition, smart mirrors, Pokémon Go – is your live event digitally optimised? MKTG’s Michael Brown explores what a new experiential agency should look like if it set up in business right now.

pokemon_go_blog_experiential_future_trends

Read more on Blog: Pokémon Go and all that…

Smart cities – creating cities that give back

Smart cities and urban partnerships are big business. In the UK alone, the smart cities industry is predicted to be worth £40 billion, says Michael Brown, managing director of PsLive.

Artichoke founder Helen Marriage, London and Partners’ Zanine Adams and CEO of Global Cites, David Adam help me dissect smart cities and what it means for us…

Read more on Smart cities – creating cities that give back…

The three ingredients of a winning agency

Michael Brown, managing director of psLIVE takes a look at what makes an award-winning agency: vision, values and diversity.

Michael Brown talks about the importance of the 'c' word - culture

“And the winner of Brand Experience Agency of the Year is psLIVE!”

Read more on The three ingredients of a winning agency…

The time and place for a brainstorm

Michael Brown, managing director at psLIVE, discusses how experiential agencies are a viable alternative to ad shops as a first port of call for campaign creatives or strategy.

“No good idea ever came out of a brainstorm.” So stated Sir John Hegarty, otherwise fondly known as the H in Bartle Bogle Hegarty – the creative agency of global renown – as part of a talk he was giving at the Soho Hotel earlier this year to launch his then new book: Turning Intelligence Into Magic.

Read more on The time and place for a brainstorm…

Live storytelling and its growing importance

Storytelling, in an evolutionary context, has been undeniably important to our success as a species, says psLIVE’s managing director Michael Brown.

The myriad theories of precisely why this is so can bring the world’s sharpest intellects to fisticuffs in the laboratory car park.

Read more on Live storytelling and its growing importance…

Real time experiential fed by data

bamagicofflying_placeholder

BA’s ‘Look Up’ DOOH campaign responded to real time flight data.

Like a well-fed toddler constantly in need of ever bigger shoes, the footprint of digital out of home (DOOH) grows ever larger. The proliferation of interactive panels is heading towards 20% of all UK poster sites. Correspondingly, more and more outdoor spend is channeled into the hungrier and hungrier mouth of the child of our times that is digital.

Posterscope state that this is 28% of all out of home revenues. This is an absolutely massive spoonful, especially when you consider the Advertising Association and Warc’s Adspend Forecast predicted that over £1 billion would be invested in Out of Home advertising during 2015. Open wide!

Read more on Real time experiential fed by data…

Experiential architecture

Michael Brown, MD of psLIVE, pops along to Google’s retail experience inside Curry’s flagship store in London’s Tottenham Court Road for his first blog for Event.

The Google retail experience inside Curry’s in London’s Tottenham Court Road has reached the grand old age of over a month! Which is a time frame well beyond the life expectancy of your average pop-up.

Read more on Experiential architecture…